TV Commerce · BrandActif + Broadcaster
Television Has Been Waiting For This Moment.
Transforming India’s most powerful advertising medium into the world’s largest interactive engagement platform.
Why now
The second screen is already in their hands.
90%+
of viewers
use a second screen while watching TV
65–68%
viewers search
for brands, products or offers during or right after ads
20–35%
expected CTR
with synced second-screen engagement
₹80–300
leads CPA
Name + phone + opt-in — better than paid social
The problem
The Hidden Cost of Competitor Conquesting.
Demand creates search. Search creates competition. When viewers look you up during or after your TV ad, competitors conquest those searches — driving up your ad costs and stealing your customers.
COMPETITOR CONQUESTING
DRIVES UP YOUR COSTS
Google Search CPC
FMCG / CPG Brands
Baseline: ₹15 – ₹40
During TV: ₹20 – ₹55
15–40% increase
Your Customers Get Distracted by Competitor Ads
Higher Costs. Lower Conversions. Lost Customers. Lower ROI.
YOU PAY MORE.
THEY PROFIT.
YOU LOSE.
BrandActif creates a direct path from interest to engagement — before competitors conquest your audience.
How it works
How BrandActif drives TV-to-mobile engagement.
Broadcast Moment
Your ad airs on live TV — the biggest, most trusted screen in the home.
Live TV Sync
Viewers tap or visit the link on their phone to connect instantly, in sync with what’s on screen.
Interactive Experience
Personalized offers, polls, shopping, videos and more — delivered in real time.
Measurable Action
Actions are tracked, attributed and delivered inside your ecosystem.
Steps 1 & 2 — broadcast to live TV sync
Steps 3 & 4 — interactive experience to measurable action
Purchase intent
Television creates purchase intent.
Rather than asking viewers to remember a website or search later, viewers immediately continue on their mobile device.
Examples include:
View Offers
Exclusive offers and benefits tailored for you.
Watch Videos
Discover features, reviews and expert insights.
Book Test Drive
Schedule your test drive in just a few taps.
Find Dealer
Locate the nearest dealer and get directions.
The advertising immediately creates measurable engagement and purchase intent.
TV Ad
Mobile Engagement
Interest & Action
Purchase Intent
Industry-independent
BrandActif works across every category.
Any television content can become interactive.
Real-time engagement
Viewers engage in real time. Brands deliver instant value.
BrandActif turns every ad break into a moment of interaction, engagement, and measurable results.
Every viewer gets their own experience — like Lux offers for Priya.
Viewer sees the ad
Viewer engages on second screen
Interacts with offers, content or experiences
Takes action instantly
Creates purchase intent and measurable value
Personalization
Personalized engagement. Real results.
BrandActif transforms television into a measurable, interactive, and actionable engagement engine.
Birthday offers for Sophie — personalized to every single viewer.
The future of television begins with engagement.
Get started
The future of television is interactive.
New revenues from live linear TV & CTV via second-screen engagement.
BrandActif has 10 granted patents in the US, India, Singapore and UK. It has further patent applications filed in the US and India.
Let’s Meet